We all want to buy airfare for less, and some people do an in-depth search. Some call the airline directly to purchase a ticket. The truth is the airlines' alike hotel business; when they have high demand, they jack up the rates; when they have a low demand, the prices go down. Old-timers e buy their thanksgiving ticket 8-9 months before to save big, and they do save a lot when you purchase the ticket that advance.
Travel can be a bit of hassle if you don't organize it well. Booking a hotel, making a reservation for a car service, or buying an airline ticket is all the same. I use the sky scanner website where you can always get the best deal even if you search for a ticket a week before the travel date, no matter what the site will show you who has an empty seat or who has the lowest. Especially if you don't mind making layover, you can maybe get even cheaper airfare on the site.
